Job Description

Job Title: Inbound Digital Marketing Specialist (PPC & SEO)

Salary: Up to £40,000

Location: Remote/Hybrid (London-based office, with travel required once per month)

 

About the Role

 

Join a fast-growing B2B SaaS company that’s backed by significant investment and poised for growth. We’re seeking a skilled Digital Marketing Specialist with expertise in PPC and SEO to manage high-impact campaigns and drive measurable results. This role blends data-driven analysis, creative strategy, and hands-on execution to optimize both paid and organic channels. Experience in the SaaS industry is a plus.

 

Key Responsibilities

 

PPC Campaign Management

•Design, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, Meta, LinkedIn, and others.

•Perform detailed keyword research and audience targeting to maximize ROI.

•Track lead quality, ensuring campaigns align with the sales pipeline.

•Experiment with new platforms and trends, exploring untapped markets.

•Write compelling ad copy, A/B test for effectiveness, and manage budgets.

•Provide detailed reporting on performance, cost-per-acquisition, and pipeline contribution, with actionable insights.

 

SEO & Content Strategy

•Develop and implement SEO strategies to improve organic search rankings.

•Optimize website content, metadata, and technical elements for search engines.

•Create and refine SEO-optimized content, including blogs, landing pages, and whitepapers, tailored to business goals.

•Monitor competitor strategies and stay ahead of algorithm changes.

•Use analytics to track and improve content effectiveness.

 

Requirements

 

Essential Skills:

•3+ years of hands-on experience in PPC campaign management or digital acquisition.

•Strong expertise in SEO best practices, technical SEO, and content optimization.

•Proven ability to create high-quality, optimized content for blogs, websites, and whitepapers.

•Proficiency in tools like Google Analytics, SEMrush, Google Ads Manager, and Meta Business Manager.

•Understanding of funnel marketing and lead nurturing.

•Excellent written and verbal communication skills.

 

Nice-to-Haves:

•2+ years in the SaaS industry.

•Marketing certifications.

•Interest in AI and emerging marketing technologies.

•Experience with CRM platforms (e.g., Salesforce, HubSpot) and conversion tracking.

•Familiarity with programmatic advertising or advanced PPC tools.

 

What We Offer

•Competitive salary and benefits package.

•Professional growth opportunities and access to professional development programs.

•Hybrid work environment with flexibility (monthly travel to London HQ required).

•A collaborative, dynamic, and innovative company culture.

•The chance to work in an emerging market with significant growth potential.

 

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