About CySecure Training: CySecure Training is a leading specialist in cyber security education, dedicated to empowering individuals and organisations with critical defence skills and capability development (capdev). We stand out through our innovative approach, offering both dynamic, instructor-led classroom training and engaging online gamified learning experiences. Our mission is to transform complex cyber security concepts into accessible, practical, and memorable knowledge.
The Opportunity: We are seeking an ambitious and results-driven Marketing and Sales Manager to spearhead our growth initiatives. This pivotal role will be responsible for defining and executing our comprehensive marketing strategy, ensuring strong alignment with our sales objectives, and ultimately driving market presence and revenue. If you are a strategic thinker with a hands-on approach to marketing and a passion for leading sales efforts in a cutting-edge industry, we want to hear from you.
Key Responsibilities:
Marketing Strategy & Development:
- Conduct a thorough review and assessment of the current marketing plan and activities.
- Perform in-depth market analysis of the specialist cyber security training landscape, identifying opportunities, competitive advantages, and target audiences.
- Collaborate closely with third-party marketing agencies and consultants to develop a robust, multi-channel marketing strategy aligned with business goals.
- Define clear marketing objectives, KPIs, and budgets.
Marketing Execution & Management:
- Lead the execution of the approved marketing strategy across a broad range of channels, including:
- Digital Marketing: SEO, SEM, content marketing, website management, and analytics.
- Email Marketing: Develop and manage campaigns for lead nurturing, product promotion, and customer engagement.
- Social Media: Create and execute engaging social media strategies across relevant platforms.
- Public Relations (PR): Manage media relations, press releases, and thought leadership initiatives.
- Content Creation: Oversee the development of compelling marketing collateral, case studies, whitepapers, webinars, and blog content.
- Event Management: Plan and coordinate participation in industry events, conferences, and webinars (both online and in-person).
- Monitor and analyse marketing campaign performance, providing regular reports and actionable insights for continuous improvement.
- Manage relationships with external vendors and agencies to ensure high-quality, cost-effective delivery of marketing services.
Sales Team Oversight & Alignment:
- Provide leadership and strategic direction to a small, dedicated sales team.
- Ensure seamless integration and alignment between marketing activities and sales efforts, optimising lead generation and conversion funnels.
- Work closely with the sales team to understand their needs, provide necessary marketing support, and develop sales enablement tools.
- Monitor sales performance, identify trends, and collaborate on strategies to achieve sales targets.
Required Skills & Experience:
- Proven experience (5+ years) in a senior marketing role, with a strong track record of developing and executing successful marketing strategies.
- Demonstrable experience in managing or overseeing a sales function, with an understanding of sales processes and targets.
- Extensive knowledge of digital marketing channels (SEO, SEM, social media, email marketing) and analytics tools.
- Experience working with and managing third-party marketing agencies.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and marketing messages.
- Strong analytical skills, comfortable with data interpretation and performance reporting.
- Exceptional project management and organisational abilities, with the capacity to manage multiple initiatives simultaneously.
- A proactive, results-oriented mindset with a keen eye for detail.
Desirable Skills:
- Previous experience within the cyber security, IT training, or technology sectors.
- Familiarity with CRM systems and marketing automation platforms.
- Experience with gamification marketing or educational technology.
Why Join CySecure Training?
- Be part of a dynamic and innovative company at the forefront of cyber security education.
- Opportunity to shape and drive the marketing and sales direction of a growing business.
- Work with a passionate team dedicated to making a real impact.
- Competitive salary and benefits package.
- A collaborative and supportive work environment.
If you're ready to take on a challenging and rewarding role that combines strategic marketing leadership with sales oversight, apply today to join the CySecure Training team!